I talk to a lot of artists on a regular basis. Some online and some in person. With only a few exceptions, they almost always put up their guard when I start talking to them about marketing their art and themselves.

I simply don’t get it.

I realize that it doesn’t come naturally to some. I also understand that learning the technologies for art marketing can be intimidating. But artists are supposed to be intrepid souls who will go where others will not dare, right?

WRONG.

My experience has shown that artists tend to shed their intrepid adventurer skins when you start talking social media, blogging, websites, etc. to them. Why is that?

I suspect that there are a lot of reasons. Whatever the reason, it is to the artist’s detriment. Artists who succeed in their own lifetimes tend to be the ones who develop a knack for marketing. They sync their creative souls with their desire to share their work with others, and they find ways to get there work “out there”. When their work is “out there” and seen by a wider audience, it sells.

I am not anywhere close to where I want to be in selling my work, but I am SELLING. I sell more work than most artists that I know. I am not living in luxury, but I am living from the proceeds of my art. I am building a foundation upon which greater things can develop.

I want to help others learn what I have learned, and what I continue to learn about marketing. It is a creative and energizing endeavor, and it does not have to take away from one’s artwork production.

So I ask you, if you are an artist, are you afraid of marketing? What scares you the most? What hold you back?

Life is an Adventure!

BZTAT

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I think that it is important for artists to surround themselves with a variety of influences — some being artists and arts related influences; some being people who inspire us in ways beyond the world of art. I have been lucky to have both in my “real” world as well as my “virtual’ world via social media.

I am not exactly sure how or why, but somewhere along the line I found myself connected to two Human Resources bloggers though social media. I have become a big fans of both, and have also found reciprocal support from them. One of these bloggers is Laurie Ruettimann of Punk Rock HR, through whom I got connected to Amanda Hite, CEO of Talent Revolution. Both of these women have inspired me artistically, but also influenced me in terms of developing a business around my artwork.

I don’t think I am typical of either woman’s following, but both are women who break standards on a daily basis, so I fit right in.

Anyway, I got an email this morning from Amanda and the rest of the Talent Revolution Team that today was “Random Acts of Awesomeness Day“, meaning that today is a day to randomly send shout-outs to people for their awesomeness. I thought that was a pretty cool idea, so I am dedicating my blog today to five people whose awesomeness has made an incredible difference in my life.

• The first shout-out goes to Laurie Ruettimann, whose cat Scrubby is my Brewskie Butt‘s long lost twin, and serves as her partner in the blogosphere as the Brew does with me. Laurie constantly challenges me to think about new things and ideas through her funky but intelligent blog. She also inspires me to be real and fun via social media, which has helped me significantly in find a following for my artwork online. I have never met Laurie in person, yet she has given me personal support and encouragement many, many times. I am really hoping that she is able to make it to BlogPaws West in September so that I can meet her in real life.
• The next goes to Amanda Hite. Amanda, like Laurie, is often the keynote speaker at major conferences and conventions, and she consults with important people from large corporations. Even so, she once took time out of her busy schedule to talk with little ol’ me for an hour (for free) on a Sunday evening. She sends me tweets and Facebook comments now and then to encourage and support me, and she posts really encouraging stuff on Talent Revolution that inspires me. I hope to meet Amanda in real life someday too.
• The next goes to Caroline Golon, co-founder of BlogPaws, public relations pro extraordinaire, and staff to the incomparable Romeo the Cat. I met Caroline online through social media as well, however, I have had the opportunity to meet her in real life, and we are great friends. Everyone should have a cheerleader like Caroline in their corner. She has been a steadfast supporter of my artwork and has helped me access great opportunities.  Plus, she is a tireless fundraiser for animal charities, a cause which is near and dear to my heart.
• My next shout-out goes to another animal charity fundraiser phenom — Lynn Haigh. Lynn is the founder and coordinator of the incredible monthly PawPawty – a 24-hour Twitter event that raises money for animal charities. Lynn and I met online through the early pawpawties, of which Brewskie Butt‘s birthday was the 2nd official “pawty”. We have since met in New York City when we were both nominated for Shorty Awards, and again at the first BlogPaws conference. The pawpawties have raised OVER $33,000 for animal charities in little over a year! That is just awesomeness to the nth degree, if you ask me! For her efforts, I have nominated Lynn as one of CNN’s Heroes.
• My last shout out goes to a local Canton, OH hero of mine — Robb Hankins, CEO of Arts in Stark, the County Arts Council. Robb has given me amazing support personally and helped me develop several artistic projects. But beyond that, he has inspired a movement in Stark County, OH that has helped artists and the entire community develop an identity around the arts. Few people know this, but Robb was also the first person to encourage me to develop my niche as a pet artist, for which I am eternally grateful.

Laurie, Amanda, Caroline, Lynn, and Robb — You are all the most awesome of awesomeness to me, and I thank you for all the inspiration you have given me.

Who has inspired you with awesomeness? Why not send them a random act of awesomeness today? Send them a tweet or Facebook shout-out, or give them a shout-out here and send them the link.

Life is an Adventure!

BZTAT

Check out my Referral Incentive Program! Send your friends here and you could get an ACEO by BZTAT!

Custom Pet Portraits / Contemporary Artwork of Cats, Dogs and other Animals

BZTAT Studios - In the heart of the Canton, OH Arts District

I have met many artists who describe themselves as “self-taught” artists. It is a moniker that has developed some marketing appeal, thanks to the popularity of so-called “Visionary” or “Outsider Art”.

Many artists use the term “self-taught” in a way to assert their claim to importance or even superiority over artists who have received training or academic education in the arts.

Me? I have a Bachelor of Fine Arts Degree and Master of Arts Degree in the visual arts, yet in many ways, I feel as though I have taught myself most of what I do as an artist. That story is for another post, though.

This post is about social media. And when it comes to social media, practically all artists are self taught.  There is no “Social Media Arts” degree.

I use social media extensively as a way to connect with people interested in my artwork. In so doing, I have developed a wide reach in marketing my work to people interested in buying it.

I started using social media sometime in 2008. I am not exactly sure when.

It started with developing a MySpace page and connecting with other artists in the Canton Arts District. Soon, I started a blog on Blogger, and I tiptoed into Facebook. Then I read this article about artists using Twitter.

A lot has changed in my life since then.

I no longer use MySpace. I now have this blog, which has my website wrapped around it. I now wade in the deep waters of Facebook with great regularity. And I am a Twitter-aholic.

And I am selling A LOT of artwork.

I am far from being a huge success, mind you. My artwork still does not sell for prices that make me wealthy. But my popularity is growing, and I am well on my way to becoming a self supporting artist at a time when everyone says, “No one is buying art right now because the economy is so bad.”

I often have artists asking me, “How did you do it?” and “What is your secret?”

My secret is that there is no secret. Social media is free and wide open for the taking. It just takes some willingness to research the web, openness towards engaging with others in a curious and friendly manner, and a fearlessness about overcoming the things that you do not yet know.

It is intriguing to me how most artists are willing to do these very things in the pursuit of creating their art, but not in the pursuit of marketing it to a global audience.

When I try to share what I have learned about using social media with other artists, they often shy away, or say, “I am no good at that.” It is as if they fear the success that they dream of, and they sabotage any success that they could have.  Inches away from the door that opens them to the world, their intrepid souls run and hide under a blanket.

Twenty three years ago, I chose to avoid being a full time professional artist and I went back to school for a degree in counseling. I did that because, at that time, artists were limited in opportunities for selling their artwork. Back then, you had to find galleries to sell your work, and even if you found one, you had to wait for them to sell it, after which you received a small portion of the sale. The whole business seemed geared towards someone else making money on the value of the artwork, not the artist.

With the advent of social media, however, it is the other way around. The artist holds all the cards to his or her success.

No one taught you how to paint? You taught yourself? Fantastic!

Are you going to teach yourself how to share it with the world? Or will your innate talent be silenced by fear?

Social media has as many opportunities for creativity as the canvas does, folks. It is an adventure waiting for you to conquer. Will you take the challenge?

Or will you lament that someone else succeeded where you did not?

Personally, I find life, and art, far too interesting to waste on laments.

Life is an Adventure!

BZTAT